Vans and Haribo are collaborating on a series of footwear and apparel for the family. For this sweet collaboration, the well-known 'Sk8-Hi' sneaker debuts in a "Black/Sky Blue" colorway with Haribo's tagline, "Kids and grown-ups adore it so, the joyful world of Haribo," inscribed in ten different languages.
The Vans + Haribo 'Old Skool V' has a distinctive print of yellow gummy bears instead of the company's signature skater-inspired checkerboard design. The jelly candy is dispersed throughout a rainbow of colors in the Slip-On Multi, which offers a variety of traditional flavors. Kids' shoes come in a matching version of the Old Skool and a colorful 'Goldbear Red' Slip-On style.
The collection is finished with a set of co-branded hoodies in black and blue. The Vans x Haribo collection officially debuts on April 6.
Colorful Gummy-Themed Shoes
Vans and Haribo Collaborate on a Series of Candy-Themed Shoes
Trend Themes
1. Candy-themed Fashion - Collaborations between candy brands and fashion companies offer opportunities for unique and playful fashion designs.
2. Branded Languages - Incorporating brand taglines and slogans in multiple languages onto products presents opportunities to market to diverse global audiences.
3. Iconic Print Remixes - Replacing classic designs with playful and iconic images creates opportunities for fresh, eye-catching designs.
Industry Implications
1. Fashion and Apparel - Candy-inspired clothing and shoes provide a whimsical and fun addition to fashion and apparel collections.
2. Candy and Confectionery - Collaborating with fashion companies to create branded candy-themed products can expand brand recognition and increase sales.
3. Marketing and Advertising - Creating unique and playful collaborations between unrelated industries can create buzz and increase brand awareness through unconventional marketing strategies.