As Halloween quickly approaches, Starbucks is set to introduce a limited line of seasonal vampire drinks featuring bloody decorations.
Two different special Frappuccino vampire drinks, the 'Frappula' and the 'Vampire,' are set to be introduced for a limited time in select markets. The 'Frappula' is a caffeine-free blended beverage made with white chocolate sauce, milk and ice that is layered between mocha sauce and whipped cream. Blood red raspberry syrup oozes from the rim for a spooky decoration. The 'Vampire' is a chocolate Frappuccino version that substitutes with strawberry syrup instead.
Anyone wishing to taste these halloween creations will have to act fast. The 'Frappula' is only available in the U.S. from October 28th to the 31st, in Canada from October 28th to November 1st, and is already available in Asia Pacific. If you prefer the chocolate 'Vampire' version instead, you'll have to head to either Europe or Latin America.
Vampire-Themed Frappuccinos
These Bloody Starbucks Vampire Drinks are Made for Halloween
Trend Themes
1. Seasonal Themed Beverages - Creating unique and seasonal drinks based on holidays or special occasions can create excitement and increase sales for coffee chains like Starbucks.
2. Limited Time Offerings - Introducing limited time products and drinks can encourage customers to try new items and increase foot traffic.
3. Decorative Drink Accessories - Adding fun and visually appealing accessories to drinks, like bloody raspberry syrup, can add to the overall experience and create shareable social media content.
Industry Implications
1. Beverage - The beverage industry can capitalize on seasonal trends and limited time offerings to create buzz and increase sales during certain parts of the year.
2. Hospitality - The hospitality industry can use seasonal drinks to create unique and memorable experiences for customers, making them more likely to return or recommend to friends.
3. Social Media Marketing - The use of visually appealing drinks and drink accessories can create shareable content and increase engagement on social media for coffee chains and restaurants.