We see Matthew McConaughey showing off his beach body year-round, but it isn’t often that McConaughey’s film roles involve such gratuitous nudity.
The actor takes it all off, however, in a film called ‘Surfer Dude,’ where McConaughey plays the role of a man who’s going through an existential crisis.
Charmants quips, "...if ’soul-searching’ involves the innumerable shirtless moments you can reasonably expect from the 39-year-old Texan actor, it appears that the ‘existential crisis’ component of the story required him to strip completely."
Typically, sex sells, especially when the sexiness in question involves Matthew McConaughey. The nude scenes didn’t seem to help McConaughey sell the film, unfortunately. The failed movie, which only managed to pull in $36,497, will be released to DVD on December 30th.
Failed Sexvertising
Matthew McConaughey's Film Made $36,497, Despite Gratuitous Nudity
Trend Themes
1. Nudity in Film - Opportunity for disrupting traditional film marketing by exploring alternative ways to promote movies through nudity.
2. Sexuality as a Marketing Tool - Potential for disruptive innovation in advertising by redefining the role of sexuality in selling products or services.
3. Box Office Failures - Opportunity to innovate in the film industry by finding new ways to attract audiences and increase revenue for movies that perform poorly at the box office.
Industry Implications
1. Film Industry - Chance for disruptive innovation in film distribution and marketing strategies to overcome box office failures.
2. Advertisement Industry - Opportunity for disruptive innovation in advertising techniques by challenging the traditional use of nudity and sexiness to sell products or services.
3. Entertainment Industry - Potential for disruptive innovation in the entertainment industry by exploring unconventional approaches to attract audiences and generate revenue for underperforming movies.