For the past year, Usher was involved in the entire process making of the cologne, including the smell and the design of the bottles and boxes and now the fragrance is officially in stores. “I wanted to do something for my female fans as well as my male fans,†he says about the fragrances. “I want to leave everybody feeling right. I wanted to shut it all the way down. I felt the only way to get acclimated into this business is to take into account there are two directions you can go into: male or female. I take notes from great designers like Tommy Hilfiger, Giorgio Armani, Tom Ford. These people were able to fully introduce an entire lifestyle brand. Me, I decided to start with fragrance. Clothing is coming. There are other businesses and other ventures as an entrepreneur you can look forward to. This is the one that will get directly on your skin.â€
Last night, Usher officially launched his scent at Cirpiani with a phenomenal R&B guestlist including Beyonce, Jermaine Dupri, Ludacris, Nelly:and Martha Stewart!
Usher's New Fragrance
Clothing Line To Follow
Trend Themes
1. Celebrity Fragrance Lines - Celebrities like Usher are continuing to expand into the fragrance market with their own unique scents and designs, providing an opportunity for other celebrities to create their own fragrances.
2. Lifestyle Brands - Usher cites designers like Tommy Hilfiger and Tom Ford as inspirations for his lifestyle brand and suggests that other entrepreneurs should consider expanding into clothing and other ventures.
3. Personalization and Customization - With Usher's attention to detail in the design of his fragrance bottles and boxes, there is an opportunity for companies to offer personalization and customization options for their fragrances and other products.
Industry Implications
1. Fragrance - The fragrance industry will continue to see growth as more celebrities and entrepreneurs enter the market, providing an opportunity for innovation and differentiation.
2. Fashion - As Usher expands his brand into clothing and cites other designers as inspirations, the fashion industry can expect to see more lifestyle brands and collaborations.
3. Personal Care - Usher's emphasis on creating a scent that leaves users feeling good provides an opportunity for personal care companies to focus on creating products that provide a positive and transformative experience for their users.