The list of top imported beers has been released and Corona leads with way and is sixth best selling in the U.S. Others such as Heinekin, Guinness South, Newcastle Brown Ale, Labatt Blue, and Stell Artois are gaining market share in the U.S as beer drinkers expand their taste for the hops. Light beers overall have more than 50% of the beer market.
Implications - People often like to try new things especially if they are labelled as "foreign." Businesses that label their items as exotic attract adventurous consumers who want to experience other cultures. Items that can be purchased and brought home allow people to explore the wonders of the world from their own homes.
Foreign Beer Imports on the Rise
Foreign Beer Imports On The Rise
Trend Themes
1. Increase in Foreign Beer Imports - Opportunity for breweries to tap into the growing demand for imported beers and expand their offerings to cater to adventurous consumers.
2. Growing Market Share for Non-local Beers - Potential for local breweries to collaborate with foreign beer brands to introduce unique and diverse beer options to capture a larger market share.
3. Rise in Light Beer Consumption - Disruptive innovation opportunity for breweries to develop new low-calorie and flavorful light beer options to meet the increasing demand and gain a competitive edge.
Industry Implications
1. Breweries - Opportunity for breweries to tap into the growing demand for imported beers and expand their offerings to cater to adventurous consumers.
2. Food and Beverage Retail - Potential for retailers to stock a wider variety of imported beers to meet the consumer demand for unique and exotic flavors.
3. Beverage Distribution - Disruptive innovation opportunity for beverage distributors to streamline the supply chain to efficiently import and distribute a diverse range of foreign beers to meet the rising market demand.