The list of top imported beers has been released and Corona leads with way and is sixth best selling in the U.S. Others such as Heinekin, Guinness South, Newcastle Brown Ale, Labatt Blue, and Stell Artois are gaining market share in the U.S as beer drinkers expand their taste for the hops. Light beers overall have more than 50% of the beer market.
Implications - People often like to try new things especially if they are labelled as "foreign." Businesses that label their items as exotic attract adventurous consumers who want to experience other cultures. Items that can be purchased and brought home allow people to explore the wonders of the world from their own homes.
Foreign Beer Imports on the Rise
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