OneU is a menswear label fusing two of the best features about menswear: urban street style and Savile Row tailoring.
Buyers can find a bomber jacket made out of fine English tweed, and then have it fitted to your size perfectly. Another item is a blazer that turns into a hoodie for a style that's practical and chic.
The best part about OneU is the company's latest video to promote their new line of clothing. The video features beat boxers in a variety of looks, who also convey an extraordinary amount of talent. It's hard to believe the sounds are coming out of one person's mouth, as the beat boxer layers multiple beats on top of one another.
Beat Boxing Lookbooks
OneU Promotes its Collection with Musical Talent
Trend Themes
1. Menswear-fashion Integration - There's an opportunity to promote menswear through musical collaboration to make advertisements more engaging and interactive.
2. Tailored Streetwear - There's an opportunity for other companies to provide seamlessly tailored streetwear and blend it with unique marketing campaigns that appeal to cultural factors.
3. Beatboxing Advertising - There's an opportunity to collaborate with beatboxers to produce advertising content that cuts across diverse age and cultural demographics, and with a broader audience appeal.
Industry Implications
1. Marketing - There's an opportunity to collaborate with emerging artistic talents to produce engaging marketing campaigns.
2. Fashion - There's an opportunity for fashion companies to expand their product portfolios beyond traditional street styling and blend it with sophistication, as well as creative marketing campaigns, for wider acceptance.
3. Music - There's an opportunity for musicians or music industry stakeholders to seek collaborations with fashion brands on creatively innovative campaigns.