Hyper-Pigmented Liquid Lipsticks

These Urban Decay Liquid Lipsticks Come in Two Bold Finishes

The new Urban Decay liquid lipsticks that were launched just after the New Year boast a fresh formula that's sure to hold up throughout the day. In addition to being waterproof, the product has a strong pigmented appearance that doesn't fade.

A part of the brand's 'Vice' series, the new Urban Decay liquid lipsticks were promoted with a teaser on Instagram that starred model, DJ and 'Orange Is the New Black' actor Ruby Rose.

Makeup lovers can choose from 30 different shades of the product, with varying tones of neutrals, vibrant reds, purples and everything in between -- including a beautiful deep blue shade. The Urban Decay liquid lipsticks also come in two finishes: matte and metallic, with the latter bringing an elegant sparkle to the finish.
Trend Themes
1. Hyper-pigmented Liquid Lipsticks - Disruptive innovation opportunity: Develop a line of hyper-pigmented liquid lipsticks with unique color combinations and long-lasting formulas.
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Industry Implications
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