Technical fashion label U.P.W.W. highlights modern apparel in its latest line of Spring/Summer 2018 offerings. The entire capsule focuses on incorporating technical details throughout all its pieces by redefining workwear. The label previously worked with hi-vis detailing and continues to accent its pieces with the bright visual detail in order to add more appeal. The new capsule decorates active pieces such as walking shorts, lightweight outerwear, and oversized t-shirts with the bright accents.
Some notable items from the U.P.W.W. Spring/Summer 2018 collection include the metallic silver jacket with zipper and button details, as well as a hoodie, the zip-away detailed Divisible pants, and the new construction crew jacket crafted in a bright orange color with silver details. The new Utility Pro Work Wear SS18 capsule will be dropping in the upcoming weeks to select retailers including Slam Jam Socialism.
Hi-Vis Spring Collections
U.P.W.W. Adds Bright Details on Casual Pieces For It's SS18 Capsule
Trend Themes
1. Technical Workwear - Opportunity to incorporate practical and functional features into traditional workwear, appealing to individuals seeking durable and versatile pieces.
2. Hi-vis Detailing - Opportunity to incorporate high-visibility detailing into casual and active wear, appealing to safety-conscious individuals and those looking to make a bold statement with their fashion.
3. Lightweight Outerwear - Opportunity to create stylish and functional outerwear pieces made with lightweight materials, appealing to individuals seeking protection from the elements without feeling bulky or restricted.
Industry Implications
1. Fashion - Industry can explore incorporating technical workwear and hi-vis detailing into their designs to appeal to a wider customer base.
2. Manufacturing - Industry can explore producing lightweight outerwear pieces using advanced materials to provide superior protection while maintaining flexibility and comfort.
3. Construction - Industry can explore incorporating technical workwear and hi-vis detailing into their uniform options to promote safety and visibility on job sites.