Punk-themed streetwear label 99%IS- unveils a new set of bright UPSIDE DOWN SHOELACES for the warmer seasons of the year. The latest offerings celebrate South Korean designer Bajowoo and his personal eclectic style. The functional laces are secured in an upside-down design in celebration of the brand's rebellious nature.
It also talks about how the inspiration came from Bajowoo's own preferences of tying his shoes from the bottom up when he was a child. The newest pack features the lacing system in the options of either orange, blue, pink, or beige. All of these are detailed with an engraved logo. It is rounded out with the toggle stopper for adjustment and the signature badge for more branding.
Bright Tonal Dramatic Shoelaces
99%IS- Offers New and Bright UPSIDE DOWN SHOELACES
Trend Themes
1. Bright-tonal-shoelaces Trend - The trend towards brightly colored and tonal shoelaces presents an opportunity for shoe manufacturers and retailers to introduce new product lines and marketing strategies.
2. Streetwear Innovation Trend - The increasingly popular streetwear market presents an opportunity for innovative designers and brands to push the boundaries of fashion and style.
3. Upside-down Design Trend - The trend towards upside-down design elements presents an opportunity for designers and brands to create products that stand out and challenge traditional design conventions.
Industry Implications
1. Fashion Industry - The fashion industry can take advantage of the bright-tonal shoelaces trend and streetwear innovation trend to attract younger consumers looking for unique and edgy fashion options.
2. Retail Industry - The retail industry can capitalize on the upside-down design trend by introducing products that feature this design element in order to appeal to consumers seeking unconventional and eye-catching products.
3. Footwear Industry - The footwear industry can take advantage of the bright-tonal shoelaces trend by introducing new lines of sneakers and athletic shoes featuring these colorful laces to appeal to consumers looking for bright and unique footwear options.