Individuals are seeking performance-driven solutions in the skincare and fashion categories and as a result, hybrid products like UPF sunwear are certainly growing in demand. Sunwear brands like WATSKIN stand out in this space.
WATSKIN was founded by actress Lois Robbins. The silhouettes offered by the brand feature eye-catching patterns and ultra-chic details such as colorful oversized zippers. With a rating of UPF 50+, the garments provide an alternative to sunscreens. Dermatologists like the acclaimed Dr. Annie Gonzalez have acknowledged that there is little in the UPF garment space that is as chic as WATSKIN's offerings.
While the brand's UPF sunwear range is certainly a highlight, WATSKIN also boasts UPF sportswear that is ideal for other activities such as tennis or running. Additionally, the brand supports the Melanoma Research Alliance by donating 5% of each purchase.
Actress-Approved Sunwear Lines
WATSKIN's UPF Sunwear is Chic, Eye-Catching, & Performance-Driven
Trend Themes
1. Performance-driven Skincare - There is a growing demand for skincare products that offer performance-driven solutions, creating opportunities for innovative brands like WATSKIN with its UPF swimwear.
2. Hybrid Fashion Products - Consumers are seeking hybrid products that combine fashion and functionality, paving the way for disruptive innovations like UPF swimwear offered by brands like WATSKIN.
3. UPF Garments - The UPF garment market is expanding as more individuals look for stylish alternatives to sunscreens, presenting a valuable opportunity for brands like WATSKIN with its chic offerings.
Industry Implications
1. Skincare - The skincare industry has a growing segment that focuses on performance-driven solutions, where WATSKIN's UPF swimwear can bring disruptive innovation.
2. Fashion - With the rise of hybrid fashion products, the fashion industry has the potential for disruptive innovations like WATSKIN's UPF swimwear that combines style and functionality.
3. Sports and Activewear - The sports and activewear industry can tap into the demand for UPF sportswear like WATSKIN's offerings, providing performance-driven options for activities such as tennis or running.