'RIND Snacks,' the New York-based upcycled fruit company, announced a new partnership with The Kroger Co. that will push the upcycled food movement forward. This partnership brings a massive expansion to RIND Snacks retail footprint with the company now exceeding a 10,000 store-wide retail presence.
RIND Snacks is a pioneering organization in the upcycled food movement. The company's tagling, "Keep it Real, Eat the Peel," encourages the elimination of food waste through all-natural upcycling. The resulting products, which range from crunchy dried fruit chips to chewy bite-sized dried fruits, are all non-GMO verified, Kosher, vegan, and gluten-free, making them both better-for-you and eco-conscious products.
The brand is excited for its partnership with The Kroger Co. as RIND Snacks products will become available at more than 1,900 U.S Kroger stores throughout the year. Matt Weiss, RIND Snacks' founder and CEO, stated: "We’re thrilled to partner with Kroger to answer consumers’ growing desire for delicious, nutrient-rich snacks—ones that also align with their interest to support mission-driven brands that promote sustainable snacking."
Upcycled Food Expansions
RIND Snacks Signed a New Partnership with The Kroger Co.
Trend Themes
1. Upcycled Food Movement - The expansion of RIND Snacks retail footprint with a 10,000 store-wide presence is indicative of the growing trend toward upcycling food waste through natural processes.
2. Healthier Snacking - RIND Snacks' non-GMO and gluten-free dried fruit products cater to a growing demand for healthier snack options.
3. Sustainable Snacking - RIND Snacks' partnership with The Kroger Co. speaks to the trend of increased interest in supporting mission-driven brands that promote sustainable snacking.
Industry Implications
1. Food and Beverage - RIND Snacks and The Kroger Co. partnership highlights innovation opportunities in the food and beverage industry through upcycling food waste and providing healthier, sustainable snack options.
2. Retail - The expansion of RIND Snacks' retail footprint to over 10,000 stores, including 1,900 Kroger locations, demonstrates a disruptive opportunity in the retail industry for upcycled, mission-driven, and eco-conscious brands.
3. Sustainability - RIND Snacks' partnership with The Kroger Co. underscores opportunities in the sustainability industry for promoting sustainable snacking through the use of upcycled food and supporting mission-driven brands.