E-commerce company Veepee has partnered with Maroussia Rebecq, founder of Andrea Crews, to launch 'Upcycle Solution,' a new circular fashion initiative and brand that creates one-of-kind clothing from unsold Veepee items. At the center of the brand's operations is a textile laboratory that specializes in upcycling techniques.
Now, Upcycle Solution has officially unveiled its first collection of artisanal pieces, which will make its official debut during Paris Internationale this week. For this collection, Maroussia has reimagined staples from the everyday wardrobe, including the classic white t-shirt, plain trousers, and the bomber jacket. The Plaine Saint-Denis workshop, in the center of the Veepee site, is where all of these one-of-a-kind and distinctive items have been created by hand.
Affordable Upcycled Fashion
Veepee Partners with Maroussia Rebecq to Launch 'Upcycle Solution'
Trend Themes
1. Circular Fashion - Upcycle Solution has innovatively launched one-of-kind clothing collection by using unsold Veepee items through circular fashion initiative.
2. Upcycling Techniques - Upcycle Solution with Veepee has set up a textile laboratory which specializes in using upcycling techniques to create unique pieces in fashion.
3. Artisanal Clothes - Upcycle Solution with Maroussia has introduced an innovative concept of creating distinctive and one-of-a-kind clothing by hand through their brand.
Industry Implications
1. E-commerce - Veepee is disrupting the fashion industry by efficiently upcycling unsold items and creating unique fashion pieces by partnering with Upcycle Solution.
2. Textile Production - Upcycle Solution is promising a disruptive possibility in textile production for upcycling clothes and minimizing the impact of brand's unsold items on the environment.
3. Art and Fashion Collaboration - The partnership of Veepee with Andrea Crews in this project signifies a disruption in the industry by collaborating art and fashion and producing artisanal clothing.