'Nothing,' a fashion label that's based out of Australia, recently released its 'Unusual Romance' collection, which is said to have been inspired by vintage ads that had the intention of promoting adult phone services.
The apparel translates this by copying some of the images and slogans used by different services onto the front and backs of shirts. One reads "Text Me Long Time" and another states "Sexy Thing." On the majority, "1 800-NOTHING" is included as well, usually below another image or slogan.
Although casual tees and hoodies make up the breadth of the Unusual Romance collection, Nothing also offers button-ups that come in both long and short-sleeve variations. Currently, the whole selection can be found at the label's web store.
Suggestive Phone Ad Apparel
Nothing's 'Unusual Romance' Series Draws from Vintage Adult Services
Trend Themes
1. Retro-inspired Apparel - Creating clothing inspired by vintage ad campaigns presents an opportunity to tap into nostalgia and stand out in the fashion market.
2. Provocative Branding - Using suggestive language and imagery in branding could create buzz and attract attention to an otherwise overlooked fashion collection.
3. Controversial Marketing - Playing with taboo subjects in marketing, like adult phone services, can create a sense of edginess and attract a younger demographic.
Industry Implications
1. Fashion - The fashion industry could benefit from the trend of using retro-inspired designs to create unique and eye-catching clothing collections.
2. Marketing - Brands looking to shake up their marketing tactics could draw inspiration from Nothing's provocative branding and embrace controversy to create buzz.
3. Media - Media outlets covering Nothing's Unusual Romance collection could capitalize on the trend of controversial marketing by creating stories that generate interest and discussion.