A Belgian food company called 'Pidy' recently launched a line of unusual macarons that contain a spicy, curry-inspired filling. Although the delicate French pastries are usually associated with sweet flavors, Pidy is offering a savory option for adventurous foodies.
The new curry-flavored macarons from Pidy put a South Asian twist on a classic French dessert. Unlike a traditional macaron, these treats contain a unique filling that delivers a subtle spicy kick. They also have a distinct texture that is light and airy, yet moist and flavorful. In addition to the curry-flavored delicacies, Pidy is also experimenting with other macaroon fillings such as avocado mousse, hummus and even a seafood puree.
While the unusual macarons may not appeal to everyone, the treat are perfect for those who tend to prefer savory over sweet.
Curry-Flavoured Macarons
These Unusual Macarons Contain a Spicy, Curry-Inspired Filling
Trend Themes
1. Savory Desserts - Disruptive innovation opportunity: Developing more unconventional savory dessert options for adventurous foodies.
2. Flavor Experiments - Disruptive innovation opportunity: Experimenting with new and unique flavor combinations for traditional desserts.
3. Alternative Fillings - Disruptive innovation opportunity: Offering creative and unconventional filling options for common pastries.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Experimenting with new and unusual flavor combinations for traditional food products.
2. Bakery - Disruptive innovation opportunity: Offering unconventional and unique filling options for classic bakery items (such as avocado mousse and seafood puree).
3. Catering - Disruptive innovation opportunity: Creating customized menus that cater to adventurous eaters, including unconventional dessert options like savory macarons.