The Unused Spring/Summer 2013 collection is a series of grungy and baggy fashion for women. These ensembles are perfect for tomboys or ladies looking for a masculine approach to style.
The fantastic brand Unused hails from Japan and is a label to look out for. Shying away from form-fitting apparel and body conscious looks, Unused's primary focus is to create boy/girl silhouettes for hip modern women. The 2013 collection is full of voluminous fashions for a wide age group of individuals. Highlights include baggy mustard yellow pullovers, loose-fit striped sweaters, super long t-shirts, menswear style trousers and cropped janitor pants and jeans. The clothes are simple, the looks are fresh and the overall feel is hip and happening.
The Unused Spring/Summer 2013 collection is a playful take on oversized fashions for adventurous females.
Oversized Masculine Womenswear
The Unused S/S 2013 Collection is Baggy and Beautiful
Trend Themes
1. Masculine Womenswear - The rise of oversized, grungy fashion for women inspired by menswear styles presents an opportunity for fashion brands to explore genderless clothing.
2. Genderless Fashion - The focus on boy/girl silhouettes for women's clothing is paving the way for gender-neutral garments, providing potential for disruptive innovation in the fashion industry.
3. Baggy Fashion - The trend towards billowing, non-conforming garments such as wide-legged pants and oversized tops offer opportunities for innovative clothing designs and materials.
Industry Implications
1. Fashion - Fashion labels have a chance to challenge traditional gender norms in their designs and create unique garments for a wider audience.
2. Textile - Manufacturers of fabrics could capitalize on the growing demand for looser-fitting, comfortable clothing by developing new materials that are lightweight, breathable and durable.
3. Retail - Retailers have the potential to appeal to a broader customer base through offering a range of oversized, gender-neutral clothing options in their stores or online marketplaces.