In a time that calls for cost-cutting, people are taking steps to reduce their recurring expenses and Kellogg's Vector is giving people a different incentive to Unsubscribe for Sports—and break up with their streaming subscription service. This summer, the brand is teaming up with professional hockey player Morgan Rielly to inspire people to trade in their screen time for activity.
Unsubscribe for Sports is a campaign that challenges everyday athletes to cancel a streaming service in favor of pickup up a sport or an activity for a more active lifestyle. To participate, Canadians are invited to cancel any streaming service and upload proof of their subscription cancellation online, and each entry will receive one complimentary Vector product coupon, plus the chance to win one of three pre-paid gift cards valued at $2,500 each to purchase sports gear.
Unsubscribing Activity Campaigns
Unsubscribe for Sports Challenges Canadians to Get Active
Trend Themes
1. Cost-cutting - Disruptive innovation opportunity: Develop a cost-effective streaming service with value-added features to attract consumers looking to reduce expenses.
2. Active Lifestyle - Disruptive innovation opportunity: Create a digital platform that combines streaming services and fitness activities to motivate individuals to be more physically active.
3. Brand Partnerships - Disruptive innovation opportunity: Collaborate with professional athletes and brands to promote active lifestyles and incentivize consumers to cancel streaming subscriptions.
Industry Implications
1. Streaming Services - Disruptive innovation opportunity: Establish a streaming service catered specifically to sports and fitness activities to tap into the growing market of health-conscious consumers.
2. Sports Equipment - Disruptive innovation opportunity: Develop innovative sports gear and equipment that appeals to individuals seeking an active lifestyle and offers unique performance-enhancing features.
3. Digital Fitness Platforms - Disruptive innovation opportunity: Create an all-in-one digital platform that combines streaming services, workout routines, and community engagement to empower individuals to lead healthier lives.