In order to empower consumers and demonstrate that fashion can be intentional, unspun has developed technology for a zero-inventory, bespoke, and made-to-order business model. The new tech, which is accessible via the unspun iPhone app, allows users to create their own custom-fit jeans by capturing their measurements via a 10-second body scan.
Using the body scanning tool, a 3D digital twin is created and converted into a pattern that can be used to construct made-fit-for-you jeans. The only additional inputs required from users inlcude stle selection, waist height, fabric choice, length, and thread color.
Starting now, unspun is adding the "perfect" baggy fit to customize lineup options. With a generous cut in the seat, thigh, and knee areas, the '90s-inspired jeans deliver a relaxed yet stylish look.
Bespoke Body Scanned Denim
unspun Adds a Baggy Fit Option to Line of Custom-Fit Jeans
Trend Themes
1. Zero-inventory Fashion - unspun has disrupted traditional fashion business models by creating a zero-inventory, bespoke and made-to-order model.
2. Custom-fit Apparel - The rise of technology-enabled body scanning tools is making it possible for companies like unspun to create custom-fit apparel for customers.
3. Digital Twin Technology - The use of digital twin technology, as seen in unspun's 3D-created patterns, is revolutionizing the fashion industry's approach to personalization and fit.
Industry Implications
1. Fashion - The fashion industry as a whole could benefit from incorporating technology like body scanning and digital twin patterns to enhance and customize the shopping experience for consumers.
2. Apparel Manufacturing - Custom-fit apparel startups like unspun are disrupting traditional apparel manufacturing by shifting towards a made-to-order business model thanks to technology-driven innovation.
3. Body Scanning Technology - The trend towards technology-enabled body scanning is transforming industries beyond fashion, with potential applications in fitness, healthcare, and more.