Even though social media can be a powerful tool for social change and offers positive experiences for many, others find platforms like Instagram can feed into the 'comparison trap' and lead to greater feelings of loneliness and insecurity -- which is why this series of unretouched photos is inspiring and empowering to many.
20 year old photographer and student Peter DeVito recently posted several non-photoshopped images to his Instagram account in an effort to show how normal acne is. DeVito has struggled with his skin for years and wanted to let others know acne is normal and doesn't need to be edited out of pictures.
The unretouched photos follows a growing number of self-love campaigns and accounts cropping up online.
Acne-Normalizing Photography
Peter DeVito Created a Series of Inspiring Unretouched Photos
Trend Themes
1. Acne Acceptance - The trend of embracing and celebrating natural skin, including acne, in photography and media.
2. Authenticity Movement - The trend of promoting authenticity and transparency in visual content by showcasing unaltered images.
3. Body Positivity - The trend of advocating for self-acceptance and inclusivity, challenging societal beauty standards.
Industry Implications
1. Beauty and Skincare - Disruptive innovation opportunities include the development of acne-positive skincare products and marketing campaigns that celebrate natural skin.
2. Digital Marketing - Disruptive innovation opportunities include creating strategies that prioritize authenticity and realness to resonate with consumers.
3. Fashion and Photography - Disruptive innovation opportunities include incorporating models with diverse skin types and conditions in fashion campaigns and promoting unretouched images in photography.