'Unreal' candy was born when 13-year-old Nicky Bronner was looking to come to a compromise with his parents about the unhealthiness of junk food. Now 15, Nicky and his brother have successfully turned their solution into a lucrative brand.
Using different ingredients and more healthful alternatives to those used in traditional junk food, the boys (with the help of their parents) were able to create more health-conscious delicious goods sure to please parents and their sugar-loving offsprings. Eliminating preservatives, GMOs and artificial ingredients, these are both more natural and calorie-conscious candies. Set to be released in July, the story behind this product as well as the healthful mission that inspired it are sure to make the candies best-sellers.
Proving that innovation can occur no matter what age one might be, this is a great kid-created innovation.
Kid-Created Sweet Alternatives
'Unreal' Candy is Owned by a 15-Year-Old
Trend Themes
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Health-conscious Junk Food Alternatives — The trend of creating more natural, calorie-conscious candies provides an opportunity for brands to explore the development of new products that cater to the growing health-conscious market.
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Young Entrepreneurship — The trend of young people starting successful businesses presents an opportunity for mentorship programs and investors to capitalize on the innovation of young entrepreneurs.
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Eliminating Harmful Ingredients — The trend of eliminating preservatives, GMOs, and artificial ingredients creates opportunities for companies to develop innovative products that cater to the increasing customer demand for healthier food options.
Industry Implications
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Food and Beverage Industry — The food and beverage industry can explore the development of more health-conscious alternatives to traditional junk food to cater to the growing health-conscious market.
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Entrepreneurship and Mentorship — The success story of 'Unreal' candy presents opportunities for mentorship programs and investors to support young entrepreneurs and their innovative ideas.
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Consumer Goods Industry — The consumer goods industry can capitalize on the trend of eliminating harmful ingredients by exploring new product lines with more natural and health-conscious ingredients.