I came across this fantastic 'Hibernation Sickness' exhibition the other day in one of Toronto’s Queen West jewel galleries and was blown away. Team Macho is a Toronto artist collective that came back from a two-year sabbatical with a refreshed perspective on suspended animation art.
The art pieces are all images of subverted narratives. The topics are unorthodox and in-your-face, presented in small picture frames. What the viewer takes out of the images is as subjective as the images themselves. They address social issues, bad parenting, the paranormal and the human mind's complexity.
Subversive Social Commentary
Team Macho 'Hibernation Sickness' Exhibition Challenges Norms
Trend Themes
1. Suspended Animation Art - Disruptive innovation opportunity: Explore the use of suspended animation art to challenge traditional artistic narratives and provoke thought-provoking discussions on social issues.
2. Subverted Narratives - Disruptive innovation opportunity: Create artworks that challenge traditional storytelling by presenting unorthodox and thought-provoking narratives, opening up new avenues for artistic expression.
3. Subjective Interpretation - Disruptive innovation opportunity: Develop interactive art installations that allow viewers to actively engage with artworks and explore their subjective interpretations, fostering a deeper connection between art and audience.
Industry Implications
1. Art Galleries - Disruptive innovation opportunity: Embrace subversive art exhibitions that challenge norms, attracting a wider audience and creating unique experiences that differentiate from traditional gallery offerings.
2. Social Commentary - Disruptive innovation opportunity: Utilize visual storytelling and subversive art to address social issues, offering new platforms for dialogue and promoting positive societal change.
3. Art Collective - Disruptive innovation opportunity: Collaborate with artists collectives to push the boundaries of artistic expression, creating impactful art that reflects the complexity of the human mind and challenges societal norms.