The Unnecessary Quotation Marks Blog is a hilarious compilation of signs that use quotations in absurd and awkward ways. Some examples include: please keep door "closed" and "locked" at all times, in case of "fire!" use stairs and "Michigan's" largest playplace.
The blog is hilarious in how it chronicles the misuse of quotations marks in the most bizzarre of environments. The Unnecessary Quotation Marks Blog is definitely one that you will want to bookmark to your favorites and visit all the time.
Implications - As a direct result of the recent economic downturn, consumers are anxious about their future. This has created a desire to escape for the quotidian through momentary bits of humor or novelty. Companies that can provide this experience or ones similar to it will be poised to establish a more meaningful relationship with these consumers.
Unintended Meaning Sites
Unnecessary Quotation Marks Blog Archives Hilarious Signs
Trend Themes
1. Humor-based Escapism - Opportunity for companies to provide humorous and novelty experiences as a means of escapism for consumers during uncertain times.
2. Unexpected Use of Language - Companies can capitalize on the trend of using language in unexpected or unconventional ways to create unique and attention-grabbing marketing campaigns.
3. Visual Communication Fails - The prevalence of visual communication fails presents an opportunity for companies to offer services or products that help improve communication and prevent misinterpretations.
Industry Implications
1. Hospitality and Entertainment - Companies in the hospitality and entertainment industries can incorporate humor-based escapism into their offerings to attract and engage consumers seeking lighthearted experiences.
2. Advertising and Marketing - Advertising and marketing agencies can leverage the trend of unexpected language use to create unique and attention-grabbing campaigns for their clients.
3. Communication and Language Services - Opportunity for companies providing communication and language services to help organizations improve their visual communication and reduce instances of misinterpretation.