At first glance, it looks as those the plates featured in the United Nations World Food Programme ad campaign are scraped clean -- at least to those who are lucky enough to enjoy full meals morning, noon and night. But in fact the little scraps leftover would mean the world to many of those living in third world countries and who suffer from poverty in general.
Conceived and executed by Cheil MENA, an ad agency based in Dubai, United Arab Emirates, the United Nations World Food Programme ad campaign was creative directed by Omar Al Jabi with photography by Daniel Botezatu and illustrations by Catalin Botezatu, Eugenia Leca Botezatu and Vlad Tanasescu. It might be a simple concept, but one that makes quite the statement.
Charitable Leftover Campaigns
The United Nations World Food Programme Ad Shows a Little is a Lot
Trend Themes
1. Leftover Food Donations - Disruptive innovation opportunity: Creating platforms or apps that connect restaurants and individuals with excess food to organizations that can distribute it to those in need.
2. Third World Poverty - Disruptive innovation opportunity: Developing sustainable and scalable solutions to alleviate poverty, such as microfinance platforms or social enterprises that provide job opportunities and skills training.
3. Impactful Advertising Campaigns - Disruptive innovation opportunity: Leveraging creative storytelling and visual communication to raise awareness and inspire action on important social issues.
Industry Implications
1. Food Donation Platforms - Disruptive innovation opportunity: Building digital platforms that streamline the process of donating excess food from restaurants, supermarkets, and individuals to food banks or community organizations.
2. International Aid and Development - Disruptive innovation opportunity: Implementing innovative approaches to tackle poverty and enhance livelihoods in third world countries, through technology-based solutions and inclusive business models.
3. Advertising and Marketing - Disruptive innovation opportunity: Embracing unconventional and impactful advertising strategies to create positive social change and promote corporate social responsibility.