An awesome new crowdfunding campaign has just been launched by artist and illustrator Shira Bentley. Products on offer are t-shirts, tote bags, wallets, travel bags, notebooks and prints. All objects have been printed with the artist’s own work and each artwork has been specifically designed for each item.
The idea of this campaign is pretty unique and very cool: with these products you can carry art with you wherever you go. These items are no longer products alone, but functional art objects. Why not insert a little art into your life?
Many of the pieces have been inspired by street art. Taking art off the street and into your bag is a very cool new concept, which has resulted in some really cool and unique products.
This campaign will run until the 24th October 2013. As with all "all or nothing" crowdfunding campaigns, this project will only get off the ground if it reaches its goal. So, if you like the products, then make sure that you buy them now and spread the word!
You can check it out by following this link: http://www.shirabentley.com
Implications - This campaign makes consumers feel differently about the objects that they carry with them on a day to day basis. It offers an alternative to the bland mass produced products that are in such wide circulation. Arriving at an event in the exact same outfit as someone else is a consumer’s worst nightmare. If we don’t want to be dressed the same, then why carry the same objects?
Street Art-Infused Fashion
These Everyday Items are Painted with Art by Shira Bentley
Trend Themes
1. Art-infused Fashion - Incorporating unique artwork on fashion items presents a unique opportunity for artists to monetize their creations while disrupting the fashion industry.
2. Functional Art Objects - Creating objects that are both functional and artistic style presents a new wave of innovation for designers and artists alike to tap into.
3. Crowdfunding Art - Crowdfunding provides a viable source for artists to put their work out there, connect with audiences, and get funding to build thriving careers and disrupt the art industry.
Industry Implications
1. Fashion Industry - Fashion designers and brands can take this opportunity to collaborate with artists and create limited-edition products featuring unique artworks, presenting a new form of self-expression for the fashion industry.
2. Art Industry - This presents an opportunity for artists to collaborate with fashion designers and build their brand while also making their art more accessible to a broader range of audiences. This may lead to greater financial gains and the potential for enhancing creativity and innovation in the art industry.
3. Crowdfunding Industry - Crowdfunding platforms can leverage their network to help more artists gain recognition, build sustainable careers, and create unique products that challenge mainstream mass-produced items.