Originating as a traveling snowboard collective in 2001, the Scandinavian fashion brand Uniforms for the Dedicated is one to look out for.
Serving as a platform for musicians, illustrators, artists and designers, Uniforms for the Dedicated invites others to collaborate and contribute their innovations.
If these ads for their Fall/Winter 2009/2010 line are any indication of what this collective does, they are certainly playful and fun.
Implications - With urban society so saturated with advertisements, it's important for companies to create memorable marketing campaigns to get their name noticed. Advertisements with surreal or shocking qualities will appeal to consumers for their atypical designs. Companies should consider utilizing these strategies to make themselves known to their target markets.
Inside-the-Box Advertising
Uniforms for the Dedicated's Playful Campaign
Trend Themes
1. Memorable Marketing Campaigns - Creating surreal or shocking advertisements to stand out in a saturated market.
2. Collaborative Innovations - Inviting musicians, illustrators, artists, and designers to collaborate for innovative campaigns.
3. Playful and Fun Designs - Using playful and fun elements in marketing campaigns to create a memorable brand image.
Industry Implications
1. Fashion - Fashion brands can utilize innovative collaborations and playful designs to create unique marketing campaigns.
2. Advertising - Advertising agencies can explore surreal and shocking advertisement strategies to help companies stand out in a saturated market.
3. Art and Design - Artists and designers can leverage collaborative opportunities with fashion brands for creative advertising campaigns.