Countless rainbow-colored and unicorn-themed food and beverage products have been launched over the past few years, appealing to consumers who love to eat with their eyes and share their unique finds on social media—now, Target is introducing Unicorn Magic ice cream to delight those with a sweet tooth.
The pink ice cream product boasts a fruity flavor that is said to be loaded with sour berry swirls, glittering candies and frosting.
From unicorn-inspired noodles and toast to cereal, mythically inspired foods that put aesthetics first and foremost are appealing to not just young kids, but Millennials with their eye-catching colors, nostalgia factor, a high level of shareability and qualities that can't help but inspire happiness and positivity.
Mythically Inspired Ice Creams
Target Launched a Pink 'Unicorn Magic' Ice Cream with Sour Swirls
Trend Themes
1. Unicorn-inspired Products - The popularity of unicorn-themed food and beverage products presents opportunities for companies to innovate and create new products that put aesthetics and shareability first.
2. Fruity and Sour Flavors - The use of fruity and sour flavors in food and beverage products can be a disruptive innovation opportunity, particularly when combined with visually striking designs.
3. Nostalgia-inspired Foods - There is a demand for foods that evoke feelings of nostalgia and childhood memories, providing a prime opportunity for companies to create products that tap into this sentiment.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the popularity of unicorn-inspired products by developing unique and visually appealing food and drink offerings.
2. Marketing and Advertising - The success of unicorn-themed products highlights the importance of social media and viral marketing efforts in driving consumer engagement and brand growth.
3. Packaging Design - There is a need for creative and visually striking packaging designs that help products stand out on the shelf and generate consumer interest.