Balmain taps Space Runners for its new limited edition capsule featuring the iconic 'Unicorn' digital sneakers. The silhouette fuses the real and digital worlds, allowing consumers to unlock several NFTs using a redeemable code for a real-life pair.
The 'Unicorn Digital Collectible NFT' grants exclusive entry to Balmain's world and includes early access to future Balmain drops, digital wearables for games, exclusive physical accessories, and more. The NFT will be emailed to purchasers when they purchase the collaborative package, and from there, the consumer can redeem a pair of 'Unicorn' sneakers.
"We are thrilled Balmain entrusted us to not only do justice to one of fashion’s most identifiable designs, the Unicorn, but also take consumers on a journey inspired by the tremendous legacy of Balmain," said Space Runner’s co-founder and CEO Won Soh.
The Balmain x Space Runners 'Unicorn' collection can be purchased online at the former's website. Consumers can pay with debit, credit, or ETH.
Phygital Sneaker Collections
Balmain and Space Runners Unite for the Phygital 'Unicorn' Sneakers
Trend Themes
1. Phygital Sneaker Collections - Brands can collaborate with technology companies to create sneaker collections that offer a blend of the real and digital worlds, creating a unique fashion experience and opening up opportunities for NFTs.
2. NFT Redemption - Offering exclusive digital perks and experiences with the purchase of physical products, such as limited edition sneakers, through redemption codes and NFTs can be a new way for businesses to attract and engage customers.
3. Fashion Nfts - Digital fashion collectibles, such as NFTs, offer unique experiences and benefits such as early access to future drops and exclusive physical accessories, opening up new revenue streams for fashion brands and tech companies alike.
Industry Implications
1. Fashion - Fashion brands can collaborate with technology companies to create innovative products that offer unique experiences to customers through the use of new technologies and digital collectibles like NFTs.
2. Technology - Technology companies can explore collaboration opportunities with fashion brands to create innovative products that offer new customer experiences with new technologies.
3. Marketing - Marketers can incorporate the redemption of NFTs with the purchase of products in their campaigns to offer unique experiences and perks that can help to attract and engage customers.