I could be mistaken but, I think 7UP is most appreciated for its simplicity. It is, after all, the UN-cola, right? Well, in the vein of innovation, 7UP is introducing a limited-edition Pomegranate flavored version of the lemon-lime beverage. Don't worry, the new flavor will still use 100% natural flavors and will be caffeine free.
Implications - Soft drinks usually get a bad rep for their unhealthy sugar content. With the emphasis on health and the explosion of pomegranate, companies are looking to work the flavor into drinks to promote a newfound, health-conscious image. So while parents in the past may have said no to soft drinks, there may be success in this healthy approach which will attract kids and adults alike.
The Burgandy Un-Cola
Pomegranate 7UP
Trend Themes
1. Health-conscious Soft Drinks - Opportunity for soft drink companies to incorporate healthy flavors, such as pomegranate, to attract health-conscious consumers.
2. Limited-edition Beverage Flavors - Creating excitement and demand by introducing limited-edition flavors to traditional beverages, like Pomegranate 7UP.
3. Natural and Caffeine-free Beverages - Meeting consumer demand for natural and caffeine-free options in the beverage industry.
Industry Implications
1. Soft Drink - Incorporating healthier flavors and ingredients to attract health-conscious consumers and promote a positive image.
2. Beverage - Exploring limited-edition flavors to create excitement and drive consumer demand for traditional beverages.
3. Food and Beverage - Meeting consumer demand for natural and caffeine-free options in the food and beverage industry.