The Umit Benan Spring 2013 collection introduces womenswear that is baggy, non-conformist and menswear-inspired.
The collection called 'I Once Loved A Woman Who Loved Menswear' is a literal take on women who feel empowered and prefer wearing masculine attire. The collection boasts loose fitting shirts, relaxed fit trousers, boyfriend blazers and short suit combos. The over-sized pieces engulf the models and there is a sense of ease and effortlessness to the looks. Umit Benan is a label that focuses on storytelling and this collection does exactly that. It takes the concept of a certain type of woman and manifests itself into a full-blown collection of wearable womenswear with menswear appeal.
The Umit Benan Spring 2013 collection is androgynous and an example of gender-bending done precisely.
Masculine Female Fashion
The Umit Benan Spring 2013 Collection Gets Androgynous
Trend Themes
1. Non-conformist Gender Fashion - Expanding beyond traditional gender norms in fashion design offers inclusive marketing and product development opportunities.
2. Androgynous Styling - Designing clothing with androgynous elements appeals to a wider consumer base and offers more versatile wardrobe options.
3. Storytelling Fashion - Creating fashion collections with a narrative or identity can create a stronger connection between the products and consumers.
Industry Implications
1. Fashion - The fashion industry can benefit from challenging traditional gender norms and exploring storytelling narratives in designs.
2. Marketing - Inclusive, gender-neutral marketing campaigns can cater to a wider audience and promote social progress.
3. Product Development - Creating products with androgynous elements can cater to a more diverse consumer base and promote inclusivity in fashion.