The Umit Benan Fall/Winter 2015 collection was unveiled during Paris Fashion Week and looked to sailors and fishermen for its style inspiration. The menswear collection featured an abundance of fashion-focused rain gear and heavy knits that were vintage in their aesthetic.
For a fun accent, models walked the runway with fishing rod and bucket props and sported sailor-themed embroidery details on their clothes. The Umit Benan Fall/Winter 2015 range was not only rugged and masculine but was also very versatile for the modern man.
This collection is a contemporary translation of the classic fisherman uniform. The menswear range features an abundance of practical pieces that are not only eye-catching but also suitable for cold weather days and conditions with rain or snow.
Rugged Fisherman Runways
The Latest Umit Benan Collection Draws Inspiration from the Sea
Trend Themes
1. Seafarer Fashion - The trend of incorporating seafaring inspiration in fashion lines presents opportunities for sustainable and eco-friendly materials, particularly for outerwear and rain gear.
2. Vintage Masculine Knitwear - The trend of incorporating vintage, masculine knitwear in collections presents opportunities for niche market targeting and customization options for personal style preferences.
3. Props in Runway Shows - The trend of incorporating unique props in runway shows presents opportunities for brand social media engagement and buzz-generating marketing campaigns.
Industry Implications
1. Fashion Industry - The incorporation of these trends in fashion lines provides new opportunities for innovative materials, customization, and branding strategies.
2. Textile Industry - With the demand for sustainable and eco-friendly materials on the rise, the textile industry has the opportunity to innovate and create new materials suitable for the rugged weather-conditions trend in fashion.
3. Marketing Industry - The trend of incorporating unique props in runway shows presents new opportunities for marketing professionals to create buzz-generating campaigns and social media strategies for fashion brands, thus expanding and engaging the target audience.