Wide-brimmed parasols are necessary for days spent at the beach, as well as for gloomier days with heavy rain forecasts. Whether one invests in the pieces for preventative or in-the-moment usage, these products have remained essential to department and higher end retail stores at the turn of each season.
The Umbrella Trend Report delves into the expansive array of polka-dot, leopard and even couture-themed canopies. As home owners cannot escape the practical benefits that come with these shaded goods, they are often willing to make sound investments. These investments involve a range of concerns, inclusive of durability, style and the environment. Large brands like Sun Garden and on-the-rise artisans will learn from this report, offering key insight to crowd-sourced information.
Umbrella Trend Report
Discover the Factors Influencing the Bulk of Consumer Parasol Purchases
Trend Themes
1. Polka-dot Umbrella Trend - Opportunity for brands to innovate with unique and eye-catching polka-dot patterns on umbrellas.
2. Sustainable Umbrella Trend - Potential for creating eco-friendly umbrellas using recycled materials or sustainable manufacturing processes.
3. Artisan Umbrella Trend - Chance for up-and-coming artisans to showcase their craftsmanship and unique designs in the umbrella market.
Industry Implications
1. Department Stores - Opportunity for department stores to offer a wide range of umbrella styles and designs to cater to different consumer preferences.
2. Outdoor Gear Retail - Disruptive innovation potential for outdoor gear retail stores to introduce innovative features, such as built-in UV protection or wind-resistant materials, to their umbrellas.
3. Fashion Retail - Fashion retailers can capitalize on the umbrella trend by collaborating with designers or introducing trendy umbrella accessories to complement their clothing lines.