The Inside Out Umbrella by Seung Hee Son is a practical and stylish way to carry your umbrella without leaving a trail of water drops.
This transforming umbrella inverts itself as it collapses into a handbag, ensuring that all the water is contained within the purse.
Check out the gallery above for a diagram of the Inside Out Umbrella’s transformation.
Implications - Today's designers are recognizing the little problems of daily life and creating ways to solve them. Something like the excess water on an umbrella is often ignored, but can cause a damper on anyone's day. Companies can inspect the daily occurrences of adult life and find ways to serve a niche.
Transforming Umbrellas
Drip-Free Hybrid Combines Waterproof Protection & Handbag
Trend Themes
1. Transforming Umbrellas - With the Inside Out Umbrella, the trend is towards practicality and style in rain protection, making it a disruptive innovation opportunity in the fashion industry.
2. Drip-free Accessories - Designers are recognizing the little problems of daily life and creating ways to solve them, opening up disruptive innovation opportunities in accessories and fashion industries.
3. Invisible Upgrades - Transforming Umbrellas are an example of a simple, yet innovative solution to a common problem, showing the need for more invisible/hidden upgrades across many industries.
Industry Implications
1. Fashion Industry - The Inside Out Umbrella's practical and stylish approach to rain protection makes fashion a disruptive innovative opportunity in rainwear and accessories.
2. Accessories Industry - The Inside Out Umbrella is a disruptive innovation opportunity in the accessories industry, showing the potential for practical and stylish combinations in other products.
3. Houseware Industry - Transforming Umbrellas could have disruptive innovation opportunities in the houseware industry, with potential to transform other everyday items into practical, space-saving solutions.