An ultra-long-haul flight can often leave travelers broken down, but a recent partnership between Singapore Airlines and Canyon Ranch aims to bring wellness cuisines, rest and relaxation to the flying experience. Canyon Ranch is perhaps best known as an expert in integrative medicine, exercise, and nutrition, and this new partnership aims to leverage this expertise.
The experience offered by this partnership will be available on Singapore Airline's newest ultra-long-haul flight launching in October 2018. This 18 hours and 45 minutes non-stop flight will run between Singapore and New York, and will be the longest commercial flight.
To combat the stress of this ultra-long-haul flight Canyon Ranch has focused on three aspects of air travel. Firstly, all of the food on the flight will be focused on nutrition and hydration without sacrificing flavor. Secondly, all cabin classes will be improved to allow for better rest and relaxation. Finally, guided stretching exercises will be available on the in-flight entertainment systems and will be led by Canyon Ranch physiologists.
Wellness-Focused Flying Experiences
Singapore Airlines Enhances its Ultra-Long-Haul Flight
Trend Themes
1. Wellness-focused Air Travel - The partnership between Singapore Airlines and Canyon Ranch brings wellness cuisines, rest, and relaxation to ultra-long-haul flights, offering opportunities for disruptive innovation in the airline industry.
2. Integrative Medicine in Aviation - Canyon Ranch's expertise in integrative medicine, exercise, and nutrition provides a unique opportunity to integrate holistic wellness practices into the flying experience, disrupting traditional approaches in the health and wellness industry.
3. In-flight Entertainment for Wellness - The inclusion of guided stretching exercises led by Canyon Ranch physiologists in the in-flight entertainment system opens up possibilities for disruptive innovation in the entertainment and technology industries, transforming the way passengers relax and rejuvenate during flights.
Industry Implications
1. Airline - The partnership between Singapore Airlines and Canyon Ranch introduces a wellness-focused approach to air travel, offering an opportunity for disruptive innovation within the airline industry.
2. Health and Wellness - By incorporating integrative medicine practices and wellness cuisines, the partnership between Singapore Airlines and Canyon Ranch disrupts traditional approaches in the health and wellness industry, providing an opportunity for innovation.
3. Entertainment and Technology - The inclusion of guided stretching exercises in the in-flight entertainment system creates a disruptive innovation opportunity in the entertainment and technology industries, transforming the way passengers engage with entertainment and wellness during flights.