Shiseido is introducing a new digital experience revolving around the C-Bright serum. The new digital product passport (DPP) is a comprehensive virtual profile for tangible goods, offering consumers and stakeholders unprecedented transparency into the serum's composition, manufacturing processes, and lifecycle.
"The non-transferability of the passport is crucial for our brand as it reinforces the exclusivity and value of the rewards and experiences we offer," said Sandrine Henrie, the co-founder of Ulé. "This way, we maintain a sense of personal connection and appreciation for our customers’ loyalty, and it also helps to prevent misuse or exploitation of the rewards program."
Leveraging a partnership with French Web3 provider Arianee, this release allows Shiseido to gauge what kinds of products their customer base desires and purchases most.
Digital Skincare Passports
Shisedo Unveils the Ulé Capsule with the New Digital Product Passports
Trend Themes
1. Virtual Product Profiles - Shiseido is pioneering a new digital experience with the introduction of the Ulé Capsule and Digital Product Passports, providing exceptional transparency into product composition and lifecycle.
2. Non-transferable Rewards Programs - The emphasis on non-transferability in the digital passport reinforces exclusivity and value for consumers while preventing misuse or exploitation of loyalty rewards.
3. Web3 Integration in Skincare - Through a partnership with Arianee, Shiseido leverages Web3 technology to understand customer preferences and optimize product offerings.
Industry Implications
1. Beauty & Skincare - The beauty and skincare industry can explore disruptive opportunities in implementing virtual product profiles for enhanced transparency and consumer engagement.
2. Customer Loyalty Programs - Non-transferable rewards programs open avenues for innovation in customer loyalty strategies, fostering personal connections and preventing misuse.
3. Blockchain Technology - Web3 integration in skincare presents industries with the chance to leverage blockchain technology for data insights and customer-focused product development.