This Ugo Gattoni illustration focuses on London and cycling to create an Olympic-inspired piece that is five meters long. The French illustrator spent 723 hours working on the piece entitled 'Bicycle,' and the incredible detail throughout the drawing is evidence of this.
Ugo Gattoni describes the illustration as encompassing "elite athletes to cycle couriers, commuters, bankers, delivery boys, mums with kids, youths on stolen mountain bikes to fashionistas and hipsters on fixed gear bikes." Indeed, the work touches on the eclectic bunch of people that make use of bicycles. The use of fantastical and surrealist elements help to bring out the changing and diverse spirit of the bicycle that has developed throughout history.
A wonderful souvenir for the London 2012 Olympics, this Ugo Gattoni illustration can keep one entranced for hours just pouring over the meters of detailed and interesting pen work.
Massive Bicycle-Inspired Art
Ugo Gattoni Creates Work Inspired by London & Cycling's Long History
Trend Themes
1. Cycling Culture - Opportunities to innovate and disrupt in the growing market of cycling-inspired art and design.
2. Urban Mobility - The rise of urban commuting and the popularity of bicycles as a mode of transportation create opportunities for disruptive innovations in bike-related industries.
3. Surrealist Art - Exploring the intersection of fantasy and reality in art offers disruptive innovation potential in the art and creative industries.
Industry Implications
1. Art and Design - Opportunities to disrupt the art and design industry with innovative and immersive bicycle-inspired creations.
2. Sporting Goods - Innovations in cycling gear, equipment, and accessories that cater to the diverse needs of cyclists can disrupt the sporting goods industry.
3. Tourism and Souvenirs - Creating unique and captivating souvenirs, like Ugo Gattoni's illustration, can disrupt the tourism and souvenir industry, offering memorable keepsakes for visitors.