Based near Barcelona, Spain, a.d. Tramontana is a new breed of automobile company that infuses creativity in each step of designing a car. This is evident in their flagship car, named after the company, the Tramontana. This automobile features a V12, 5.5 liter twin-turbo-charged engine, producing an incredible 720HP. And like most luxury items, there are only a limited number available. Twelve to be exact, for just $660,000.
Implications - SECOND SENTENCE NEEDS A MORE CONCRETE CONNECTION TO THE IDEA
Now that the credit crunch is over, consumers are regaining their confidence. A new breed of young, affluent professionals want to set themselves apart from the mass population. Companies can capture this demographic by creating luxury products that are a cut above the rest.
Uber-Luxury Auto Company
a.d. Tramontana
Trend Themes
1. Luxury Car Customization - Companies can capitalize on the desire of affluent consumers to set themselves apart by providing opportunities for customized luxury car designs.
2. Ultra-high-end Niche Markets - Brands can target ultra-wealthy consumers with limited edition products, like a.d. Tramontana's twelve available luxury cars priced at $660,000.
3. Innovative Engine Technology - Innovations in engine technology, such as a.d. Tramontana's twin-turbo-charged engine producing 720HP, can disrupt the automotive industry by setting new benchmarks for performance.
Industry Implications
1. Automotive Industry - Automotive companies can disrupt the existing market by exploring innovative engine technologies to create high-end luxury vehicles.
2. Customization and Personalization Industry - Companies specializing in customization and personalization can target the affluent consumer market by providing unique and high-end luxury car design services.
3. Luxury Goods Industry - Ultra-high-end brands in the luxury goods industry can target niche markets of ultra-rich consumers by offering exclusive limited edition products.