In the midst of the COVID-19 pandemic, it has become harder for many to access food, from long grocery lines to restaurants closing. In an effort to make it easier for users to send to-go meals to families and loved ones, Uber Eats recently added a new feature that lets customers send food to friends, family or coworkers and share details to make it easier track the deliveries. The update will work "across state lines — even oceans," which will be especially useful for the upcoming Mother's Day weekend.
To kick off the new feature, Uber Eats partnered with Starbucks to treat a friend to a coffee with the new #SendACup campaign.
Food-Sharing Platform Updates
Uber Eats Makes it Easier to Send Food to Loved Ones
Trend Themes
1. Food Delivery Gifting - The ability to easily send food to loved ones will disrupt traditional gifting and create new opportunities for last-minute gift giving.
2. Interstate and International Delivery - The ability to send food across state lines and oceans creates opportunities for restaurants and food delivery companies to expand their markets globally.
3. Partnerships and Collaborations - Partnerships between food delivery companies and restaurants or cafes will increase as both parties look to promote their businesses and generate more revenue.
Industry Implications
1. Food Delivery Services - Food delivery companies will need to adapt to the new food gifting trend and offer features that meet these new customer needs.
2. Restaurants and Cafes - Restaurants and cafes can partner with food delivery companies to expand their markets globally and offer convenient gifting options to their customers.
3. E-commerce Companies - E-commerce companies can take advantage of the trend of online food ordering and delivery, and consider partnering with food delivery companies to expand their product offerings.