This playful typography project encourages people to create fonts out of real life objects instead of virtual designs. Based out of New York, graphic designer Allison Supron organized a typographic experiment called Play that encourages people to explore their creativity.
By combining purpose-driven play and typefaces, this experimental project dives into the creative process. According to Abduzeedo, the typography project is "a colorful mixture of unconventional materials and techniques, hand-drawn typography, senior thesis paper tidbits and photographs of each process from start to finish."
With the intention to get people away from screens and off their computers, this boundary-pushing project literally gets hands dirty. From buttons to blocks of cheese and lit matches, the fonts are made out of a variety of unusual and unexpected items.
Experimental Font Creation
Typography Project 'Play' Encourages Repurposing Everyday Objects
Trend Themes
1. Physical Font Creation - Exploring unconventional materials and techniques for font creation beyond digital designs.
2. Purpose-driven Play - Encouraging creative exploration through playful typography projects.
3. Multidisciplinary Collaborations - Bringing together graphic design, photography and unconventional materials for innovative typographic experiments.
Industry Implications
1. Graphic Design - Incorporating unconventional materials to create unique typographic designs.
2. Photography - Exploring the process of transforming everyday objects into typographic designs through photography.
3. Art Education - Encouraging creative exploration through purpose-driven play and experiential learning in typography.