Everyone's favorite iced tea malt beverage, Twisted Tea, has expanded its lineup to include new Twisted Tea Passion Fruit and Twisted Tea Black Cherry.
With temperatures starting to rise, Twisted Tea has expanded its growing range of products. In addition to current flavors such as Peach, Blueberry, and Huckleberry, consumers can now get their hands on new Passion Fruit and Black Cherry varieties. Both of the new flavors combine the sweet taste of fruit with a spiked tea blend, for a refreshing summer sipper with an ABV of 5%.
Both Twisted Tea Passion Fruit and Twisted Tea Black Cherry are expected to hit store shelves on May 25th, which is just in time for BBQ and pool party season.
Spiked Passion Fruit Teas
Twisted Tea Passion Fruit is Here for Your Summer Parties
Trend Themes
1. Fruit-flavored Alcoholic Beverages - The success of Twisted Tea's fruit-flavored line presents an opportunity for other beverage companies to create similar fruit-flavored alcoholic beverages for the summer season.
2. Alcoholic Beverages for Summer Activities - The release of Twisted Tea Passion Fruit and Twisted Tea Black Cherry in time for BBQ and pool party season illustrates the potential for alcoholic beverages specifically marketed towards summer activities.
3. Expansion of Beverage Product Line - The expansion of Twisted Tea's product line to include new flavors indicates an opportunity for other beverage companies to expand their own product lines and cater to changing consumer preferences.
Industry Implications
1. Alcoholic Beverage - The release of Twisted Tea Passion Fruit and Twisted Tea Black Cherry demonstrates how alcoholic beverage companies can continue to innovate and create new product lines to keep up with changing consumer tastes.
2. Food and Beverage Retail - The release of Twisted Tea's new flavors and expansion of their product line presents an opportunity for food and beverage retailers to capitalize on the summer season and stock up on these popular items.
3. Event Planning - The release of Twisted Tea's new flavors in time for BBQ and pool party season presents an opportunity for event planning companies to incorporate these popular beverages into their menus and attract more business.