Gender-Bending Vampire Novels

This Twilight Sequel Reverses the Roles of Bella and Edward

The newest Twilight sequel will reverse the gender roles of the earlier Twilight saga, telling the story of a human boy falling in love with a female vampire.

October 6th, 2015, marks the ten year anniversary of the original Twilight novel. In celebration of a decade of vampire-crazed preteen drama, Twilight author Stephenie Meyer is releasing a Twilight sequel in which the role of star-struck teen is occupied by a male human, while the dangerous, irresistible vampire is a woman. It's a fascinating experiment in reversing the tropes so often seen in teen and adult romantic fiction: damsel in distress and male savior, curious and naive woman versus experienced, domineering man.

The timing and concept of the Twilight sequel is a good move on Meyer's part: it keeps the Twilight franchise in the public eye, while updating its ethos for a more evolved audience.
Trend Themes
1. Gender Role Reversals in Popular Fiction - Opportunity for authors to challenge gender expectations and attract a more diverse audience.
2. Evolving Romantic Fiction for Modern Audiences - Opportunities to update popular romantic fiction with contemporary themes and ideas.
3. Inclusive Representation in Fantasy Novels - Opportunity to represent diverse characters in fantasy stories, attract a wider range of readers and broaden appeal.
Industry Implications
1. Publishing - Publishing houses can diversify their catalog with gender-bending fiction to attract new readership.
2. Entertainment - Television and film industries can adapt popular stories with gender role reversals for a modern audience.
3. Marketing and Merchandising - Marketing agencies can develop merchandise and campaigns around gender-bending novels and their updated themes.

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