The aesthetic of the numbered analogue dial is a little old for the contemporary class of chronometers. The TwentyFour watch and clock give users credit for discerning hand positioning for each hour, eliminating the presence of numerical characters and even the conventional use of pivoting hands.
The TwentyFour 'Wrists' wristwatch and the TwentyFour 'Walls' wall clock both employ the same visual language for telling the time over the course of an entire day. Unlike the 12-hour range that most circular dial-type timepieces present, this pair uses a shaded grey that lapses across the white face to distinguish the day and night hours between 12 o'clock noon and midnight. The TwentyFour watch and clock have a chic minimalist quality, accented with a vivid streak of color in the moving minute slice.
Shadow-Casting Chronographs
The TwentyFour Watch and Clock Cut Your Day into Slices of White
Trend Themes
1. Minimalist Timepieces - Creating watches and clocks with a simple and clean design language, removing extraneous numbers and features for maximum style and clarity.
2. Shadow-based Time Display - Innovating on traditional time display methods by using light and shadow to cast a visual representation of the time, allowing for more artistic and unique designs.
3. Day-night Color Contrast - Incorporating a grey-to-white color scheme that shifts over the course of the day to convey the time while also creating a distinctive and eye-catching aesthetic.
Industry Implications
1. Fashion Watches - Creating elegant and stylish watches that do not compromise on functionality but rather use minimalism as a design feature, and incorporating new methods of time display for greater uniqueness.
2. Interior Design / Home Decor - Designing wall clocks that feature minimalist, shadow-based displays with a day-night contrast and using subtle shades of color to create an interesting focal point in any home or office.
3. Art Installations - Using shadow-based time displays as part of large-scale art installations to create a dynamic and visually appealing aesthetic while still conveying the passage of time.