Tweenebe
Parents Inspired by the Carefree Life of Tweens
Simply put, a tweenebe is a parent or adult who is inspired to live the carefree life of a tween. Tweenebe's are popping up everywhere! They're the parents who want to see High School Musical on ice, the ones who actually want to see Hannah Montana live. These parents actually ENJOY the same things as their tweens, and love that they have access to so much yet have no responsibility. For reference, please see middle-aged dad jamming out to favorite rock band in the garage. Total tweenebe.
Trend Themes
1. Tween Lifestyle - As more parents embrace the carefree lifestyle of tweens, there is an opportunity to create products and services that cater to this lifestyle.
2. Family Entertainment - There is a growing trend of parents who enjoy participating in family-oriented activities, presenting a disruptive innovation opportunity to create more family-friendly entertainment options.
3. Parent-child Bonding - The rise of tweenebe culture highlights a potential market in creating products or services that facilitate bonding experiences between parents and tweens.
Industry Implications
1. Entertainment - The entertainment industry can capitalize on the trend of parents enjoying family-oriented activities and create new entertainment options for families.
2. Travel - Travel companies can create packages and experiences that cater to the tweenebe lifestyle and bring parents and tweens together on fun and carefree trips.
3. Retail - Retailers can create merchandise that appeals to both parents and tweens, providing an innovative opportunity to cater to this growing market of tweenebe culture.