I learned a new word today—Twecipe, which is short for ‘Twitter recipe’ and is one of the newest ways in which time-crunched cooks use Twitter to find kitchen inspiration.
A Twitter search for the word ‘twecipe’ yields several pages of links to recipes. Twitter user @twecipe even sends you menu suggestions when you send an @ reply with the ingredients you have on hand in your kitchen.
An Associated Press article discussing Twecipes shares some of the pitfalls of microblogging recipes—namely, the limitations of writing out a whole recipe using just 140 characters. Here’s what famed chef Rick Bayless’ (@Rick_Bayless) recipe for salsa looks like:Simple Guajillo Salsa:toast 2 clnd guajillos n med-ht oil 4 20-30 sec.Blend w 4 rstd tomatillos,3 rstd garlic,1/2c H20. Salt.
This condensed format certainly isn’t for every dish—the article points out that complicated cuisine like lobster Thermidor has far too many steps and ingredients to be disseminated on Twitter. But for time-crunched cooks who know their way around the kitchen and just need a little bit of inspiration, using Twecipes might just be the ticket.
Crowdsourced Twitter Cookbooks
Web-Savvy Cooks Turn to Twecipes When They're in a Rut
Trend Themes
1. Crowdsourced Recipes - Opportunity for businesses to create a platform where users can share their favorite recipes and exchange ideas.
2. Microblogging - Microblogging-apps that allow users to write, share and discover new recipes that are short and succinct.
3. AI Recipe Creators - Creation of AI recipe creators that generate new recipes by incorporating user preferences and ingredients.
Industry Implications
1. Food and Recipe Websites - Opportunity to develop and upgrade recipe websites and applications for microblogging recipes such as Twecipe.
2. Social Media Platforms - Opportunity for social media platforms, particularly ones that cater to niche communities, to offer innovative ways for users to share and discover new recipes.
3. Smart Kitchen Appliances - Incorporating functionality to share and discover new recipes on smart kitchen appliances, such as refrigerators and ovens, through microblogging apps.