Spiced Cauliflower Pizza Crusts

Green Giant's Tuscan Cauliflower Pizza Crust is Made with Spices

While it may seem like every pizza company has tried their hand at cauliflower crust, Green Giant is going above and beyond its competitors with its new Tuscan Cauliflower Pizza Crust. Not only is the frozen crust packed with veggies, but it also features a medley of authentic Italian spices that will give your pizza a burst of flavor.

Green Giant's Tuscan Cauliflower Pizza Crust is a frozen crust that is made from 80% cauliflower -- which is far more than most veggie crusts on the market. As a result, one serving of the crust packs just 16 grams of carbs and 50% fewer calories than regular pizza crust. But despite the veggie-heavy makeup, the crust is bursting with flavor, thanks to the addition of several Italian spices, including garlic powder, basil, dried oregano, thyme, rosemary, and parsley.
Trend Themes
1. Cauliflower-based Pizza Crusts - The demand for healthier alternatives to traditional pizza crusts is creating an opportunity for the development of innovative cauliflower-based crusts with added flavors and spices.
2. Veggie-heavy Frozen Meals - In response to the growing demand for healthy, plant-based meal options, food companies are developing veggie-heavy frozen meals, offering consumers more convenient ways to incorporate vegetables in their diets.
3. Authentic Spices in Convenient Formats - The use of authentic spices in convenient formats, like frozen food, offers consumers a more diverse flavor experience and presents a disruptive innovation opportunity for spice brands.
Industry Implications
1. Frozen Food Industry - The frozen food industry can capitalize on the trend towards veggie-heavy frozen meals, by developing more innovative and flavorful options.
2. Health and Wellness Industry - The health and wellness industry can promote cauliflower-based pizza crusts as a healthier alternative, and drive sales through educational campaigns on the benefits of cauliflower.
3. Spice Industry - The spice industry can tap into the demand for authentic spices in convenient formats, like frozen food, by partnering with food companies to develop new products and flavor combinations.

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