With adidas having released new 'Turbo Red' models recently -- a rework of one of its classic models that was first popularized back in the 1990s, HYPEBAE decided to center it at the focus of an editorial that celebrates its fresh modern look.
The shots feature both male and female muses, who pose in a selection of Turbo Red sneakers. To maintain the contemporary feel that the sneakers project in the editorial, the models sport minimal athletic ensembles with them, which are just as fashionable as they are functional. In most of the shots, these outfits are purely black, however a few others feature all-white ones instead. Turbo Red models included in the editorial are the EQT Support RF and the EQT Racing 91.
Modernized 90s Sneaker Editorials
This HYPEBAE Lookbook Features Stylized Shots of the Turbo Red
Trend Themes
1. Modernized Sneaker Editorials - Opportunity to create stylized and contemporary sneaker editorials with a modern twist, showcasing the latest sneaker releases.
2. Turbo Red Sneaker Revival - Opportunity to capitalize on the popularity of reworked classic models, like the Turbo Red, by creating marketing campaigns and editorials that highlight their fresh modern look.
3. Minimal Athletic Fashion - Opportunity to showcase the fashion and functionality of minimal athletic ensembles, creating a new trend in activewear.
Industry Implications
1. Fashion Photography - Creating modernized sneaker editorials requires skilled fashion photographers who can bring a contemporary aesthetic to the images.
2. Sports Apparel - The trend of minimal athletic ensembles presents an opportunity for sports apparel brands to create stylish and functional activewear.
3. Sneaker Industry - The revival of classic sneaker models like the Turbo Red opens up new opportunities in the sneaker industry to redefine and modernize retro designs.