In anticipation of the impending Chinese New Year, German sportswear brand Adidas has refashioned three pairs of their Tubular sneakers in honor of the holiday.
With less than a month away until the official Year of the Monkey begins, the brand famous for its three stripes has released a Chinese New Year-themed pack featuring the Tubular Doom, the Tubular Runner and the Tubular X. The popular silhouettes have been redone in a bright red colorway -- China's traditional color which symbolizes luck -- with contrasting white soles and minimal gold accents on the aglets and eyelets. In honor of the coming year's zodiac, the Tubular sneakers also feature heel counters which have been embossed with monkey faces.
Interested consumers can expect this celebratory collection to drop on January 23rd, 2016.
Chinese Celebration Sneakers
Adidas Tubular Sneakers are Given a New Look for Chinese New Year
Trend Themes
1. Holiday-themed Fashion - Brands have the opportunity to create collections specific to upcoming holidays, using traditional colors and motifs.
2. Personalized Embellishments - Opportunities exist for brands to add personalized touches like embossed designs and gold accents on their products.
3. Cultural Celebrations - Brands have the opportunity to commemorate and celebrate different cultures and their traditions through their products.
Industry Implications
1. Fashion - The fashion industry can create holiday collections that incorporate traditional colors and motifs to capitalize on cultural celebrations.
2. Footwear - Footwear brands can create personalized touches on their products such as embossed designs and gold accents to add value for consumers.
3. Culture and Heritage - Industries that celebrate and commemorate different cultures and their traditions through their products can appeal to a broad range of consumers.