adidas has partnered with 'TrusTrace,' the Stockholm-based software-as-a-service platform, to create a service that verifies the sustainability claims from businesses. The service, titled 'TrusTrace Certified Material Compliance,' was created through a combination of AI, IoT, traditional software, and blockchain services. With this service, TrusTrace can verify the legitimate environmental impact of a product or company.
adidas will use the TrusTrace Certified Material Compliance service to verify the claims of its suppliers and partners throughout the entire supply chain. With this new advanced software, TrusTrace can monitor the emissions and waste caused by a specific product or material throughout its supply chain journey. This service will be beneficial for businesses, as truly sustainable businesses will receive a legitimate stamp of approval, while businesses with unsubstantiated claims can use the service to identify where the emissions are coming from.
Sustainability-Verifying Platforms
adidas and TrusTrace Created a Platform to Verify Eco Claims
Trend Themes
1. Sustainability-verifying Platforms - The rise of sustainability-verifying platforms that use advanced software to monitor environmental impact presents an opportunity for businesses to legitimize their eco claims.
2. AI-iot-blockchain Synergy - The combination of AI, IoT, and blockchain services in sustainability-verification platforms creates disruptive innovation opportunities for businesses to track the environmental impact of their supply chain journeys with greater accuracy and transparency.
3. Legitimizing Eco Claims - The need for legitimacy in eco claims is creating a trend for sustainability-verification platforms that present a potentially lucrative opportunity for businesses to differentiate themselves from competitors with verified green credentials.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can benefit from adopting sustainability-verification platforms to legitimize eco claims and better track environmental impact throughout their supply chains.
2. Consumer Goods - Consumer goods companies can use sustainability-verification platforms to legitimize their eco claims and gain a competitive advantage by presenting verified green credentials to environmentally conscious consumers.
3. Food and Beverage - Sustainability-verification platforms present disruptive innovation opportunities for the food and beverage industry to better track and legitimize their eco claims, providing an opportunity for businesses to differentiate themselves in this competitive space.