True Gum, a sustainable chewing gum brand based in Copenhagen, has teamed up with consultancy firm Blueprint to expand its travel retail lineup, which was first launched in 2018 in Denmark.
With the help of Dufry Group, the chewing gum brand has just launched in duty-free shops at airports throughout Europe and South America. Additionally, True Gum's products will be placed adjacent to the cash registers at Gebr, Heinemann's major duty-free location in Copenhagen, to encourage associative buying. There will also be True Mint prizes for VIP visitors at the Frankfurt Airport in Germany.
"We knew from the start that the biodegradable, vegan-friendly and plastic-free True Gum had something unique to offer travel retailers and our instincts were proved correct," said True Gum Co-founder Morten Ebdrup
Eco-Friendly Chewing Gum
True Gum Expands Its Travel Retail Reach Across Europe and South America
Trend Themes
1. Sustainable Chewing Gum - Innovative products like True Gum's biodegradable and vegan-friendly chewing gum represent an opportunity for disrupting the traditional chewing gum industry.
2. Green Travel Retail - Expanding into travel retail markets with a focus on environmentally friendly products like True Gum's serves as an opportunity for the travel industry to move towards a more sustainable future.
3. Promotional Sustainability - Promotions like the True Mint prizes for VIP visitors at Frankfurt Airport demonstrate an opportunity to promote sustainable products in creative and engaging ways.
Industry Implications
1. Chewing Gum - Sustainable chewing gum products like True Gum's have the potential to disrupt the traditional chewing gum industry by offering eco-friendly alternatives.
2. Travel Retail - Expanding the availability of eco-friendly products in travel retail markets represents an opportunity for disrupting the traditional travel retail industry by promoting sustainability.
3. Marketing and Promotions - Creative and engaging promotions like True Gum's True Mint prizes represent an opportunity for disruptive innovation in sustainable marketing and promotional strategies.