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Sweetgreen's New Tropical Starfruit Bowl Features Fresh Fruits

Sweetgreen's new Tropical Starfruit Bowl is part of the brand's late-summer menu.

To help consumers celebrate the last few weeks of summer, Sweetgreen has launched a late summer menu characterized by ripe, seasonal flavors. This means you'll find ingredients like sweet, roasted corn, peppers, and exotic starfruit. At its locations in South Florida, sweetgreen is serving up a fresh new Tropical Starfruit Bowl, which features roasted chicken that's been locally sourced starfruit from LNB Groves, along with cabbage, tomatoes, crispy rice, goat cheese, arugula, kale, basil. The whole thing is topped off with a flavorful pesto vinaigrette.

For those outside of Florida, you can look forward to the return of the Elote Bowl. This popular dish combines roasted corn and peppers, with heirloom tomatoes, tortilla chips, goat's cheese, cilantro, cabbage, quinoa, arugula with a cilantro-lime vinaigrette dressing.
Trend Themes
1. Seasonal Menu Offerings - There is potential to innovate with brand-specific seasonal ingredients and flavors to attract customers and provide unique experiences.
2. Local Sourcing - Incorporating locally sourced ingredients offers a differentiator for brands and supports sustainability efforts while providing fresher and potentially more unique products.
3. Exotic Ingredients - Incorporating lesser-known ingredients into menu offerings allows for providing unique and interesting additions to dishes, potentially expanding palates and attracting more adventurous customers.
Industry Implications
1. Food and Beverage - New menu items and ingredient sourcing policies allow for disrupting established industry norms, attracting customers, offering unique dining experiences, and potentially supporting sustainable and ethical causes.
2. Local Agriculture - Collaborating with local farms can lead to mutually beneficial relationships and potentially lead to disruptive innovations in the agricultural industry, such as new varieties of crops and new methods for sustainable farming practices.
3. Tourism and Hospitality - Incorporating region-specific flavors and seasonal ingredients in menu items can also provide unique experiences for tourists and attract them to visit certain areas based on culinary offerings.

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