In anticipation of summer, Angry Orchard launched a new Tropical Fruit Hard Cider. The tropical fruit-inspired hard cider boasts a 5% ABV and combines the iconic Crisp Apple notes with a medley of tropical fruit flavors to yield a bright, crisp, pineapple-forward cider.
To celebrate the new launch, Angry Orchard launched a tropical vacation giveaway. Between March 15th and April 7th, drinkers who submit a picture or screenshot of their thermostat/weather channel/weather app on Twitter or Instagram with hashtag #OrchardOasis will be entered to win $10,000 cash to put towards booking a tropical vacation.
"Angry Orchard has always been a flavorful, fruit-forward ready-to-drink alcohol option and now, with drinkers increasingly exploring variety and flavor experiences, we’re excited to launch a ‘vacation in a can’ via our New Tropical Hard Cider. This capitalizes on the growth of hard fruit ciders and is our third entry into the space where the delicious blend of apple and juicy tropical fruits nicely complement our Peach Mango and Strawberry," commented Kelli McCusker, Head of Marketing for Angry Orchard.
Cider Brand Vacation Giveaways
Angry Orchard Celebrates the Debut of the Tropical Fruit Hard Cider
Trend Themes
1. Tropical Fruit Hard Cider - Opportunity to capitalize on the growth of hard fruit ciders by combining apple with unique tropical fruit flavors.
2. Vacation Giveaways - Creating engaging social media giveaways to promote new product launches and increase brand awareness.
3. Flavor Variety - Meeting the demand for unique and diverse flavor experiences to attract consumers.
Industry Implications
1. Alcoholic Beverage Industry - Opportunity for cider brands to expand their product lines with new and unique flavor options.
2. Hospitality and Tourism Industry - Partnering with beverage brands to create vacation giveaways that promote both the brand and the destination.
3. Social Media Marketing Industry - Creating engaging social media campaigns to attract and retain consumers, and increase brand awareness and loyalty.